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Cultural Butterfly


The Business Plan for Peace--Dr. Scilla Elworthy

The Business Plan for Peace shows how 25 tried and tested strategies for preventing war can be scaled up and extended to prevent armed violence worldwide. Their website outlines a strategic approach to accomplish this and states, “Humanity now has the experience, knowledge and tools to prevent and resolve conflict”.

The Business Plan for Peace was founded by Dr. Scilla Elworthy, a distinguished activist for peace for over 30 years, who has met with scientists and nuclear weapons policy makers from all five nuclear powers.

In her latest book, The Business Plan for Peace: Building a World without War, she points out that while $1,686 billion is spent on militarization every year, it would only cost $2 billion to put into action methodologies that are known to work to prevent war and armed conflict worldwide. The website says “The response has been so favorable that we have established an organization and are implementing the different strategic initiatives laid out in the book.”

The Business Plan for Peace is catalyzing change by bringing together those operating at local, national, and global levels across all sectors--business, governments, civil society--to support the implementation of the United Nations Sustainable Development Goals, specifically SDG 16: Peace, Justice, & Strong Institutions.

In her TED talk on non-violence, Dr. Elworthy discusses how to deal with a bully without becoming a thug,

In 1982 Dr. Elworthy founded the Oxford Research Group, a non-governmental organization to develop effective dialogue between nuclear weapons policy-makers worldwide and their critics, for which she was nominated three times for the Nobel Peace Prize.

She served executive director of the Oxford Research Group from 1982 until 2003, when she left that role to set up Peace Direct, a charity supporting local peace-builders in conflict areas.

From 2005 she was adviser to Peter Gabriel, Desmond Tutu and Richard Branson in setting up The Elders, an international non-governmental organization of public figures noted as elder statesmen, peace activists, and human rights advocates, who were brought together by Nelson Mandela in 2007.

She is a member of the World Future Council and in 2012 co-founded Rising Women Rising World, a community of women on all continents who take responsibility for building a world that works for all.

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